To be the leading regional platform driving cross-border collaboration, innovation, and entrepreneurship development among universities, incubators, and industry partners across ASEAN and China, fostering a sustainable and inclusive entrepreneurship ecosystem. 

• To empower student entrepreneurs with platforms for pitching, mentorship and incubation support.

• To facilitate regional collaboration among universities, students, startups and industry players.

• To foster a culture of innovation and entrepreneurship through knowledge exchange and industry engagement.

• To connect startups with regional opportunities, investors, and potential partners to accelerate their growth and internationalisation.

• To nurture strong university-industry linkages that drive innovation and real-world problem solving.